- AI centricity: Google aims to embrace an AI-centric approach and solidify its lead in machine learning, applying its expertise in AI and data to various domains and products, such as search, cloud, healthcare, and transportation.
- Cloud: Google wants to grow its share in the cloud market, which is currently dominated by Amazon and Microsoft. Google offers various cloud services and solutions, such as Google Cloud Platform, Google Workspace, Google Cloud AI, and Anthos.
- Computing: Google is building out a network infrastructure for computing, which includes expanding its data centers, submarine cables, edge locations, and cloud regions. Google also invests in quantum computing and edge computing technologies.
- Advertising: Google seeks to protect its advertising business from rising competition in digital, especially from Amazon, which has become a major player in online advertising. Google also faces challenges from privacy regulations and consumer preferences, which limit its ability to collect and use user data for targeted ads.
- Emerging markets: Google is expanding its presence and reach in emerging markets, such as India and Southeast Asia, where it offers various products and services tailored to local needs and preferences, such as Google Pay, Google One, Google Go, and Google Station. Google is also trying to rebuild its presence in China, where it has been largely blocked since 2010.
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